| Rothmans NYC www.rothmansny.com Design + Art Direction As a young, hip and witty owner of Rothmans, the client wanted a new site which was more fitting to his style, voice and personality. As the largest independent clothing store in New York City, he hoped for something that was different, fresh and out of the box. The site invites lots of interaction and the prominent use of graphic elements over text give the user a very visual experience. By bringing in snapshots taken by the workers at the store themselves, it gives the site a more personal feel. |
     
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